Explore Logo Design — Alana Washington

Logo Design

Ready to create your brand’s visual signature?

I offer custom logo design services for both new and established brands, whether you're building your visual identity from the ground up or refreshing an existing logo to better reflect where your brand is today.

A custom logo handcrafted from the ground up to capture your brand’s personality, connect with your audience, and establish a distinctive visual presence.

New Logo

Starting at $650
A 50% deposit is required before the start of the project, with the remaining balance due before final files are delivered.
- Creative Consultation
- 2 original logo concept sketches
- Primary logo
- Secondary logo
- Alternate Logo
- Brand mark / icon
- 2 rounds of revisions
- Color Palette
- Final logo files (PNG, JPG, SVG & PDF)
- Full-color, black & white versions
2 Weeks

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An intentional update to your existing logo that refines its look while preserving the recognition and personality your brand has already established.

Logo Refresh

Starting at $350
A 50% deposit is required before the start of the project, with the remaining balance due before final files are delivered.
- Existing Logo Review — assessment of what should be preserved, refined, or simplified.
- 1–2 Refreshed Logo Directions — rather than the 3 concepts you might offer for a completely new logo.
- Typography Refinement — updating or adjusting the existing type treatment.
- Color Refinement — improving or modernizing the existing palette where needed.
- Shape & Composition Refinement — cleaning up proportions, spacing, alignment, linework, etc.
- Primary Logo
- Secondary Logo / Alternate Layout
- Brand Mark or Icon — if appropriate for the existing identity.
- Black & White Versions
- 2 Revision Rounds
- Final Logo Files — SVG, EPS, PDF, PNG, and JPG.
- Basic Logo Usage Sheet — colors, typography, and the approved logo variations.
A Logo Refresh is intended for brands that want to refine and modernize their existing logo while maintaining its core identity. Major changes in concept, brand direction, or visual identity may require a New Logo or Brand Identity package.
So, for example:
Refresh: cleaner typography, updated colors, better spacing, simplified icon, improved proportions.
New Logo: “I don't like anything about my current logo and want something completely different.”

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Additional Services

Need a little more? For an additional price, customize your project with additional graphic design services to create a more complete and cohesive brand experience.