Cozy Seasider
Logo Design • Coastal Advocacy
Cozy Seasider is founded by Annapolis local Camila Hernandez. Through local stories, waterside conversations, and clean-up initiatives, Cozy Seasider is dedicated to protecting the citizens of the sea by bringing together a community of people who care about their coastal regions and want to embody a “less trashy” way of living.
Sketch Phase
One out of several pages of sketches that I go through to develop a concept that aligns with the client’s vision and goals.
Concept Phase
After sketching, I begin researching typefaces that embody the look and feel of the client’s brand. Three vector concepts are presented and the overall pick is then refined and gone through revisions if needed.
Final Result
The final logo brings Cozy Seasider to life
with a relaxed, coastal feel. The custom typography and subtle wave detail create a playful yet polished identity, and the result is a distinctive, versatile logo that feels warm and welcoming to the audience.
Logo Variations
The logo system includes multiple variations designed to keep the brand recognizable across different applications. The primary wordmark is paired with simplified icon marks for smaller spaces, while the circular variation incorporates the brand’s message for added storytelling.
